How to Make the Most Of Small Business Opportunities

There are still many small business opportunities open for new entrepreneurs and building the successful business of your dreams does not have to remain out of reach. But, before deciding to run with your self employment ideas and go out on your own be sure that you have taken all possible steps necessary to ensure success. Even some of the best small businesses do fail within the first year of operation because the new entrepreneur has mismanaged the new business startup. This is often due to lack of knowledge of the basic business principles, particularly knowing how to manage business finances and as a result funds run out before the business is properly up and running.Most new business owners work very hard in their business when they first start out and failure is hardly ever due to the lack of trying. Unfortunately, the lack of understanding of how to manage a new small business means that there is no correlation between the amount of time spent working in the business and the probability of success. There is however no reason why the downward trend can’t be reversed or better still prevented. The secret is in learning how to plan to succeed. Many new business owners have some idea of how to write a basic business plan and quite a few have indeed gone to the trouble of actually committing it to paper. Unfortunately, writing a business plan and planning to succeed are two totally different things. Generic business plan templates are easily obtainable and most of them include general instructions on how to complete them. The problem is that, at the time of completion of the first business plan, it contains mainly untested goals and financial estimates. Unfortunately most of these initial business plans disappear into the bottom drawer never to be looked at again. With a lot of luck the business may survive and the goals set could be reached but it can take much longer than initially anticipated and finances can be stretched well and truly beyond the originally expected set-up costs. A very large percentage of new businesses however don’t survive the first year. So, don’t just plan but learn to plan to succeed.The following high level outlines show the difference between the critical elements of a basic business plan and a true plan to succeed.A Basic Business Plan:1. Goals –
I will achieve goal A
I will achieve goal B2. My Strengths are –
A
B and
C3. Financial Best Estimates of Profits –
End of year 1 $ x,xxx
End of year 2 $ xx,xxx
Planning to Succeed:1. Goals –
I will achieve goal A within N number of days by carrying out action X
I will achieve goal B on this specific date by carrying out action Y2. Strengths and Weaknesses –
The strengths that I bring to this business are: A, B and C
My weaknesses that could affect the success of my business are: X, Y and Z
I will take actions 1, 2 and 3 to overcome or negate my weaknesses.3. Financial Plan –
Conservative profits and losses are projections are calculated for each of the first 5 years
Detailed cash flow projections for the first year are calculatedThe difference between these two approaches to business planning is that the basic business plan often amounts to no more than a best guess while “planning to succeed” may need a bit more effort to compile but it can save you time, money and a lot of heart ache.Of course it is much easier and quicker to just jot down some goals but without the measurements of time and action it will be extremely easy to get side tracked and you’ll have lost sight of your goals before you know it. If on the other hand you have set time and action targets and you know your strengths as well as weaknesses then you will be able to monitor your progress and, what is more important, make qualified adjustments to suit changing circumstances. Stay on target and you increase your chances of success exponentially.Lack of proper financial planning can be another problem point. Almost all new business owners dream of building a successful business that will, if not make them rich will at least provide security and financial freedom. There is absolutely nothing wrong with aiming high but there is a big difference between being a dreamer and being able to turn dreams into reality. I have seen many new businesses fail because of either the lack of proper financial planning or the lack of monitoring of a basically sound financial plan. Making up a good financial plan is not overly complicated but if you are in doubt about your own ability in this area then seek help before it is too late. You can either employ a financial adviser to do it for you if the cost is within your budget or you could follow a small business course and learn how to do it yourself. My personal preference is the latter method because not only can it save you money in the early stage of setting up your business but by learning the business basics you’ll be able to monitor your progress and stay on top of the business even after your business has grown to the level where these tasks can be outsourced.In conclusion, please remember: Even the best small business opportunities can quickly lead to failure unless you know how to plan to succeed. Spending a bit of time and effort on a good small business course to get the business basics, as applicable to your industry, down to pat will well and truly pay off in the long run.

How To Start a Business You Can Afford Right Now

Are you sure that you are ready to open a business? Do you know what businesses to start? Some things are the same about any business. You need a business license, inventory, advertising budget and customers. You also need to rent a place where your business will be located. This all cost money and lots of it. It normally takes thousands of dollars to open a business. We have all heard that it takes money to make money. If you have money to gamble with, you can proceed with starting a business that requires lots of money. For the rest of us there is a great alternative and one you should consider.It’s a janitorial cleaning service of your own. How big you can grow the office cleaning business is up to you. The sky is the limit because in the janitorial service business you can duplicate yourself. You can replace yourself with labor that you employ. This way, more than one office or building can be getting cleaned at the same time. This is the ultimate business to business idea. Every customer is a repeat customer and will be paying every month for your service.For this reason, when starting a business, you should consider the janitorial service. Before you dismiss this opportunity, consider this. When it comes to business to business ideas, this is one of the best. You don’t need to pay rent for an office as you can use your kitchen table to get started. Customers have no reason to come to your home office so you can avoid paying rent to do business. You can even take advantage of the tax deduction of a home based office. You can get started this way and avoid the big start-up cost associated with normally starting a business. In the janitorial service you can line up your first customer before you need to spend any money on anything.You can start a business this way and eliminate the financial risk of getting started that is so common with other types of businesses. Instead of going out and spending money right away because you are going open a business. You can put the cart before the horse.In the cleaning business you can acuumulate things and do so only as you need them. If you have ever wondered about starting a business of your own, you should know that no other business offers you so much opportunity for growth and financial rewards. You can start your own janitorial service business on a shoestring budget. When you compare the low start-up costs of starting a cleaning business to the start-up costs for any other kind of business it’s really no contest.You can always employ people to help you get the cleaning done. Needing help should not stop you from starting your own cleaning business. Many people would love to have a part- time job and clean for you. Many entrepreneurs spend large sums of money to start a new business and risk it all in the process. The fact is, most businesses end up going out of business after the first year but not in the cleaning business. It is a great service business and the opportunity is open to all. Ask anyone to name you a cleaning business and they would have to think about that one because no company dominates the cleaning business. It is wide open, so when your thinking about starting a business, consider the ultimate business to business idea of your own janitorial service. Commercial cleaning takes place everywhere and cleaning is here to stay.

The Power of Online Business Directories and How to Get Started Fast

More and more small businesses today are using online business directories to their benefit. If you run a small business, you likely spend a great deal of your time thinking about your marketing plan. online business directories can be a great addition to your current small business marketing strategy. Those sites can help your small business expand its website traffic, increase the likelihood that your website will be found by interested visitors and increase your bottom line. If you haven’t taken a look at those directories and considered how your small business could use them to increase its market presence, then now is the time to start!What Are Online Business Directories?There are many different types of online business directories available on the Internet. Each of these sites serves a specific purpose and can be used by your small business in specific ways.An online business directory is a website submission service that allows your small business’ website to be added to a specific category where it can be searched for by interested visitors. Listing your small business on an online business directory increases your website’s visibility on the web and helps to create inbound links to your business’ website. This places make it easy for people to find what they are looking for. These directories can be accessed from just about anywhere that has an internet connection. This means that people could find your business’ website from their home, office or even while traveling.Every website that is submitted to an online business directory is placed in a specific category. These categories can range in how they are organized. Some are organized by business-related categories, some are organized according to personal preferences and others are organized by subject. Each category consists of several websites relating to a specific topic. Each website listing features the name of the website, a direct link to the website and a short description of the website. Interested Internet visitors will be able to browse through the various categories in the directory and locate websites like yours that they may be interested in visiting. Essentially, those places make it easier for any visitor to find your business’ website.How Do Online Business Directories Work?The concept of online business directories is actually a pretty simple one. These webistes are very similar to the Yellow Pages in the real world, only these listings are only online. (Actually Yellow Pages.com is now one of the largest online directories as well.) A directory is just a listing place for a number of websites. Any type of website could be listed in an online business directory. Some directories are huge and cover every topic that someone could create a website for, while others are very small and specific to a specific niche.Let’s use an example. Say you are a model airplane enthusiast and you want to find some websites that cater to your specific interest. You could look through a huge online business directory such as Google My Business and find several dozen websites that are related to model airplanes. Or you could look for an online business directory that is niche-specific, which means that the entire online business directory would be based on hobbies such as model airplanes. With a niche-specific directory you may find even more websites that are based on your specific interest than what you could find on the larger directories.Since online business directories are organized by categories, finding websites that relate to a specific interest such as model airplanes is very easy. You could find information and websites about model airplanes in your local region too, if you use a regional-specific online business directory. So if you live in Phoenix you could find websites that relate to both model airplanes and the Phoenix area. These places will direct you to websites that you want to find. All you have to do is perform a search in the online business directory for a specific topic or browse through the various categories until you find the type of websites you are looking for. When you perform a search you will be given a list of all of the websites that relate to your search term. You will be presented with a number of links to these websites and each link will have a short description of what you are likely to find on the website. You can read the descriptions and choose to click on the website that best suits you.There are many different types of websites that you could find under a specific topic as well. For example, if you search several of those sites for information relating to model airplanes you may find websites that are about building model airplanes, flying model airplanes, creating historically accurate model planes, tips and instructions about how to fly model planes, websites that sell model airplanes and charters and associations that you could join regarding model airplanes. These are just a few of the examples you could find using an online business directory. There are simply too many topics to list them all here.You can see how anyone can use an online business directory to find websites relating to things that interest them. As a small business owner you can see how potential customers of yours are using those web sites too. Now that you understand how online business directories work it is time to see how they can work for your business.How Do Online Business Directories Benefit Small Businesses?There are many benefits associated with listing your small business in an online business directory. The more directories you can use to list your business the more benefits you will reap. Here are some of the benefits of using online business directories:

Exposure
Exposure is important for all business marketing strategies. After all, the more people who are exposed to your business the more people are likely to utilize your business’ services. If online visitors aren’t able to see your website or even know that it exists, then they probably aren’t going to purchase your products or services. Listing your business’ website in those sites helps your website to gain exposure. Thousands of people use these websites every day to find things they are interested in. These are people who are actively searching for websites that are directly related to your products or services. They are already looking- all you have to do is make it easy for them to find you. These sites will expose your business to more online visitors, which could increase traffic to your website.

Increased Traffic
There are several ways that these directories can help you increase the amount of traffic your website receives. For starters, the more exposure your website has the more people are likely to visit it. But these websites offer more than just exposure from potential viewers. They also offer exposure to the various major search engine crawlers like Google and even YouTube. This increases the chances that your website will appear on major search engine results pages, or SERPs, which will allow more people to see the website when they perform a regular search. Both search engine optimization exposure and exposure to more people who are searching for your website could result in increased traffic to your small business’ website.

Cheap Advertising
As a small business owner you already understand the importance of advertising. You know that it helps customers to find your business and recognize your name and brand. You probably have little room in your budget for more advertising right this moment. That is one of the major benefits of listing your business’ website in an online business directory. Online business directories are inexpensive to join and they offer a lot of exposure for the price. Some of these sites will allow you to list your business for free, while others will charge a minimal fee. Either way, you are getting a lot of exposure for far less money than you would spend on a TV or radio advertisement spot.

Professional Appearance
You want everything about your business to look professional in the eyes of your customers. A professional appearance enhances your status and makes customers more likely to patronize your business. Online directories help you to look like a professional business. When an online consumer sees your business listing in an online business directory, they will consider your business to be an authority on the subject and a professional place to do business. Unlike a search that is performed on a major search engine like Google, where there is little difference between the legitimate websites relating to a topic and the less than useful websites, those places are mostly legitimate websites. Online consumers are more likely to trust what they see on such sites.

SEO Benefits
Online business directories offer several search engine optimization benefits as well. Firstly, these directories offer you more inbound links. When an online visitor sees your website link in an online business directory, they will be able to click on it and be instantly re-directed to your website. This is a great way to increase traffic. It is a great way to improve your status in the eyes of search engine crawlers too. The more backlinks that a search engine crawler can find, the more relevant they will rank your website. This is especially true of authoritative sites. Being linked to a major online business directory, such as Google My Business, will give your website more relevancy in the eyes of Google’s search engine crawlers. This will result in a higher page ranking on the SERP. As you know, a higher search engine result page rank you get, the more people are going to click on your website link.

Increased Revenue
When more people are able to find your website it increases the chances that they will visit your website. When people visit your website they are more likely to purchase your goods or services. This means that these sites can help you increase your revenue stream. Online business directories are good for your bottom line.

Increased Brand Recognition and Customer Interaction
When an online viewer locates your website though an online business directory, they are more likely to remember your business’s name and directly interact with it. Online business directories can help your business stand out to customers as well. Overall, listing your small business in an online business directory will help you to create a more comprehensive and effective online presence.Listing your small business’ website with several online business directories will help more people find your website, whether they are specifically searching for it or if they are just browsing. In addition to gaining exposure, appearing on those sites will provide major SEO benefits, which will help search engines find your site. Increased exposure and higher search engine rankings will result in more traffic to your website, which will result in higher revenue.There are many different types of online business directories, from large global directories to small, niche and location-specific ones. Some examples of other types of online directories can include reciprocal link directories, free directories, paid directories, Business 2 Business directories, theme-related directories, small business directories and many, many more.Why You Should Consider Listing Your Small Business in an Online DirectoryApart from the concept that online business directories will increase the amount of exposure your website gets and help with your SEO strategies, they are also a very effective way to directly target potential customers. Places like those make it easy for online users to find something they want. According to a study performed by Burke, 8 out of 10 people will use a print or online business directory to find companies or products they are looking for. The same study also suggested that 8 out of 10 people who use these directories to locate a business do so with the intent to purchase a product or service from them. This is a very effective form of targeted advertising. The customer already needs or wants your product or service and you can directly target them by listing your website in an online business directory.Another reason why you should consider listing your small business has to do with your return on investment, or ROI. Since the potential benefits of getting increased website traffic are great compared to how much you will have to spend to list your website in an online business directory, you can see a great return on your investment in the form of increased revenue. You also want to keep your brand and your company name in the minds of consumers at all times, which is something else that an online business directory can help with.What Online Business Directories Should You Use for Your Small Business?Even though listing your website in many online business directories will improve your website’s exposure and SEO ranking, it is not effective to just SPAM your website into every single online business directory you can find. You will want to take some time to consider which specific site will give you the best ROI. The best option is to find a great combination of directories to join. If you run a small business, the best place to start may be with a local directory. This is because most people will search for businesses in their area they can patronize. Local market and niche-specific online directories can offer extremely targeted advertisements to potential local customers.After your business is listed in these directories you can take a look at the larger and potentially more expensive general-interest directories. You will probably want to consider listing with the top 10-15 online business directories, as these will be used by a lot of people and will offer higher relevancy and authority in the eyes of search engines. Google My Business and LinkedIn are large general-interest directories that you will want to list your small business in. If your website sells tangible goods you may also want to consider listing it in comparison shopping websites and product listings directories. Studies show that 42% of consumers will look at a comparison shopping website before they decide to purchase a specific product.The best way to figure out which specific directories your small business should be listed in is to start with your competitors. Take a look at your local and niche-specific options and figure out if your competition is already listed. If they are you need to be listed too. If they are not listed you may want to list your website as a way to beat them to the punch. In some situations it may not make sense for you to have a listing in a specific online business directory, even if your competitors are listed in it. Your goal should be to be listed in every relevant and niche-specific directory you can find as well as many of the major directories, but no so many directories that you appear SPAMMY.In addition to listing your business in online business directories, you also need to maintain these listings. It is important for your online business directory listings to be up to date and accurate, or else you could just be wasting your time. If your directory information seems out of date your customers will probably look elsewhere.It will probably take some time to see the results of listing your small business’ website in so many online sites, but eventually you will see results. The best way to find the perfect combination of online business directory listings for your business is to use some sort of tracking or analytics system. You will want to be able to see how many people clicked on your website links from within the directory and if your website has shown increased traffic since then. You will want to stop wasting your time with online directories that are not producing results and increase the time and effort you spend on sites that are productive.Best Practices for Listing Your Small Business in Online Business DirectoriesNow that you understand why your small business should be listed in online business directories and have started locating the directories that you want to be listed in, you are ready to begin creating your business listings for submissions. Here are some tips and best practices for listing your small business in those directories.

Start by choosing local directories and directories that are niche-specific. So if you own a model airplane hobby shop in Phoenix, make sure you find a local Phoenix business directory and a directory that is related to model airplanes. If you can find a model airplane hobby directory for the Phoenix area, you are all set.

Once you’re in local directories, start searching for larger and more generalized directories. Pick directories that get a lot of traffic and that are listed highly on major search engines like Google. A higher search engine ranking means that the directory will be considered as both authoritative and relevant in the eyes of search engines, making any links you get through these directories more valuable to your SEO strategy.

Include all of the relevant information regarding your small business in your website’s directory description. This should include your business’ name, location, telephone number, contact information and possibly reviews, business hours and anything else that is relevant. Add in photos, maps or other interactive features if the directory lets you.

Try to keep your information consistent across all of your online business directory listings. This will help your website to retain its credibility in the eyes of search engines and will assist with your SERP rankings.

Try to make your business stand out by offering an explanation of your business or any specific message the customer should know in your description.

Keep all of your information up to date. This may mean frequently updating all of your listings several times per month.

Allow customers to leave positive reviews and use them in your listing if the directory allows it.

Always be professional and consistent with your business’ listings and message. This includes any information regarding your brand.

If you sell products or services to a local market, make sure your business is listed in a local business directory. Include geo-specific keywords and information. An example would be: “Dave’s Model Plane Shop” + “Phoenix”.

Optimize your website for SEO purposes and include the relevant keywords in your meta titles and listing descriptions. Keyword research is important.
Get Listed in the Top 10-15 Online Business DirectoriesNow is a great time to get your small business listed in the Top 10-15 sites. There are few other Internet marketing techniques that will offer so many benefits for such a small investment on your part. Listing your business in an online business directory will increase your website’s online presence and help more people find you, which can help you increase your business’s revenue.